TVS ties up with Emil Frey to enter European markets
Has tied up with European automotive wholesaler Emil Frey, will enter France first.
TVS Motor Company introduced its entry into Europe by signing an settlement with Emil Frey for import and distribution. The two corporations plan to make use of their collaborative efforts to enter into distribution preparations for choose EU markets, prioritising international locations with robust two-wheeler demand coupled with current Emil Frey infrastructure and assets to construct the distribution community.
France would be the first nation for the launch the place a whole suite of TVS Motor merchandise, together with ICE and EV fashions, can be made out there beginning January 2024, consequent to this settlement. As a part of this partnership, Emil Frey Group entities will take cost of the distribution of TVS merchandise in chosen international locations, utilising their gross sales, advertising and repair networks.
The TVS merchandise being made out there in Europe will embody the Jupiter 125, NTorq, Raider, iQube, X, Ronin, Apache RR 310 and Apache RTR 310. Emil Frey is among the many largest car importers and retailers in Europe, serving many main automotive manufacturers throughout the area.
Announcing the foray into Europe, Sudarshan Venu, managing director, TVS Motor Company stated, “This strategic alliance with Emil Frey is a crucial step in our global expansion strategy. Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers.”
“In having a partner like Emil Frey, there is a coming together of two century old, pedigreed organisations, both driven by shared values of responsible and sustainable mobility, and customer service. Together, we are excited to serve customers and two-wheeler aficionados in Europe and look forward to a successful partnership,” he added.
Lorenz Frey-Hilti, director, Emil Frey Group stated, “I am very proud that TVS Motor Company is relying on our expertise in the European market and using our distribution network to bring their great products to customers. Our two companies complement each other perfectly, and I look forward to seeing this partnership flourish.”